Have you been in a situation where;
1. You obeserve your surrounding.
2. You see some people are struggling to survive.
3. You know something can be made to change their situation.
4. They ask for your opinion.
5. You provide them some ideas.
6. After that they defend themselves by come out with a list of current efforts.
7. In the end, they did not followed the suggestions given.
8. They feel comfortable enough with their current method and still proceed with it.