Last weekend, I went to Penang from KLIA. Then I said to my brother I want to see how much L'Occitane products around free duty area. I pronounce L'Occitane as Lo-ki-tan. Then he laughed at me and said it is Loc-si-tain. We were debating few times and my justification was it is French. French dont pronounce every character written there.
On the next day, I was looking for How to pronounce L'Occitane over the internet. Then I have found this video on Youtube. It wasnt just me and my brother who are confuse on how to pronounce this.. people in US also! Please watch the following video...
We say... LOX-EE-TAN...